realme has continued to leap forward against all odds and announced that its global smartphone shipments had surpassed 200 million units.
Chinese mobile brand realme entered the highly competitive global market in 2018. After that, the company achieved the remarkable milestone of selling 100 million units in 2021. Now, realme has revealed that it has shipped over 200 million smartphone units worldwide. This is an impressive accomplishment that demonstrates the company's continued growth and success in the industry.
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realme has been able to carve a niche for itself in a market that is becoming increasingly competitive, with established brands holding on to their positions at the top. It has managed to achieve widespread recognition as a key player, having become the fifth-fastest brand to be inducted into the elite '200 Million Club' in the international arena. Right from the start, realme has remained true to its commitment to providing a disruptive technology experience that is backed by deep consumer insights and propelled by product innovation.
In 2023, realme made it their goal to provide users with an unparalleled tech, design, and performance experience. Their "No Leap, No Launch" approach ensured that each new generation of products would feature groundbreaking technology. realme has achieved success by meeting the diverse demands of its global users and earning their recognition. By growing alongside its users, the company has achieved mutual success.
On the other hand, realme had managed to maintain healthy and steady growth even when the global smartphone market was shrinking and there was pressure from external factors. As a result, its influence and reputation in the international market have increased. This has only encouraged realme to continue with its mission to bring a more comprehensive and improved range of products to young people worldwide.
realme has achieved a significant milestone by shipping 200 million smartphones globally, making it a widely recognized international smartphone brand. It has established a strong presence across the globe with a market share of 88% in emerging markets, which is significantly higher than that of other members of the '200 Million Club'.
realme is a brand that is dedicated to ongoing innovation and invests heavily in research and development. In fact, earlier this year, the realme Global Institute of Leap-forward Technology was established to oversee product quality and focus on pioneering technologies in four main areas: display, photography, gaming, and charging.
In 2024, realme plans to boost its technological capabilities with a 470 percent increase in R&D spending. The mobile brand will collaborate with more than 33 top-notch international tech partners to develop cutting-edge technologies. These technologies will be specialized in imaging, gaming, display, and charging. Additionally, realme is planning to expand its pool of tech talent by expanding its Research and Technology team, with an expected 400% increase in research personnel next year.
As expressed in realme's fifth-anniversary open letter by founder and CEO Sky Li, the era of "elevator-style" development in the smartphone industry has come to an end.
realme recognizes that future steps will be more challenging, but it is determined to keep moving forward toward its next destination. With each step, realme is getting closer to achieving its goals. The company remains committed to its original vision, constantly striving to reach new milestones while listening to its users and growing with them globally. By doing so, realme hopes to create more miracles and continue scaling new heights in the future.
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